Branding Strategy

R&J Insurance is a medical benefits company specializing in self-insurance products for employers and municipalities. As they expanded their reach from Massachusetts to other states, like Connecticut, they needed to educate prospective clients and seem credible when approaching large corporations. We rebranded the company, but most importantly we found ways to quickly educate customers.

  • Smart Click has developed a branding strategy along with a new website, market research, on-site marketing consultation and they now handle all of our graphic design and marketing needs. When we present to clients they create powerful presentations and always deliver on time, even when they only have a few short days to complete a demanding job.

    Joseph Rico
    Joseph Rico R&J Insurance

Market Research

We started with understanding their industry, their target clientele and competitors. We rebranded the company, redesigned their website and all their marketing collateral. By understanding what their clients found important, we dramatically reduced the amount of copy a client would have to read to understand the benefits RJ Insurance can provide.

Graphic Design

We handle all their graphic design needs. This includes business cards, powerpoint presentations, booklets, brochures, online newsletters – and just about anything else that they may need.

Website Design & Development

Move either arrow to see a side by side comparison of the original website and what we developed.

RJ Insurance, Inc. is a medical benefits company specializing in self-insurance products for employers and municipalities. They help employers manage their healthcare costs, minimize their risk and maximize their savings.

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